
PERSONAL BRAND
The Personal Brand is a concept of personal development that consists of the possibility of being oneself as a brand, which is equal to trademarks, must be elaborated, transmitted and protected, with the aim of difference and achieve greater success in social relationships. and professionals. The surgical concept as a technique for the job search sea for the first time or sea as a change of career or profession.
Developing a Personal Brand consists of identifying and communicating the characteristics that make us stand out, be relevant, different and visible in a homogeneous, competitive and changing environment.